Managing Client Expectations & Demands
Whatever you do, always try to get the work done early. This is all relative to the scope of a project of course, but let’s say for a website, you tell the client you will deliver the first round link in three weeks. Set your own deadline of two weeks and do everything you can do to make that two week deadline. This does a couple of things: a) If you do experience an unforeseaable setback you still have time to deal with it b) You will have plenty of time for quality control and testing c) Clients get all giddy when you deliver things earlier than promised.
Here’s the thing, even if you think you can get it done in 2 weeks, don’t tell that to the client. Tell them 3 weeks or a month. Obviously some projects really are rush projects and have tight deadlines, however wherever possible, you should try and follow this as much as you can.
If you tell a client the link will be delivered in two weeks and something happens where you deliver 2 or 3 days late, that is a blemish on the relationship, period. You are late, you didn’t deliver when you said you would. When you have enough blemishes, clients turn into the devil and your life becomes hell, they hold everything against you and start demanding.
I’m sure we can all relate to the “client from hell” I am talking about. Now, let’s look back and almost always you will find things that you did that made the client behave the way they did. Of course, there are people who are just evil, grouchy or angry all the time, but more often than not “hard to work with clients” have a reason they became “hard to work with”.
On the flip side, let’s say we have the same scenario but you told the client three weeks instead of two weeks. Now, you are 2 or 3 days late for your “internal” deadline, but it is not the end of the world anymore. You deliver to the client within 2 1/2 weeks and in their mind they weren’t expecting a deliverable for 3 more days. You have now become a saint and automatically makes the client much easier to deal with. You’ll notice as soon as you go above and beyond clients expectations, they start treating you extremely well.
This is all just common sense of course.
Pleasing clients can be a very satisfying and fulfilling experience and actually pretty fun to do. Pissing off clients makes you want to stop living. Take your pick.
